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Healthy Avocado, a Berkeley, CA-importer of Mexican avocados, has a robust website (healthyavocado.com) chock full of up-to-date information to help the U.S. avocado supply chain better market the crop.
Paul Weisman, founder and president of the firm, said accurate information is hard to come by with regard to shipments from Mexico. A look at the data on the company’s website confirms that shipments seem to fluctuate widely. A graph of shipments during 2016 shows many different peaks and valleys, which Weisman said had a very close correlation to pricing last year. For example, the chart shows that shipments dipped to close to a year-round low in October and rebounded almost to a year-round high the following week. Pricing followed suit.
“It’s our goal to educate buyers with regard to shipments and the marketing situation,” he said, noting that the data is a day old but it is updated every day. “You can see the numbers and see overall trends.”
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